Program Overview
“The purpose of information is not knowledge; it is being able to take the right action” – Peter Drucker
“Without data, you are just another person with an opinion”, according to W. Edwards Deming, one of the forces behind the Japanese post-war economic miracle. Organisations are recognizing this fact and making a greater use of their data, especially now during COVID-19, when digital technology usage is rising rapidly. Presently, a lot of enterprise professionals are getting simple insights from data by analysing data in spreadsheets or discovering complex relationships using Big Data or Artificial Intelligence.
However, once an insight is at hand, it needs to be used for enterprise decision-making. And, while this seems easy, the reality could be very different. Imagine a situation in a bank, where data shows that the best option in relation to Branch No 539 is for it to be closed within 3 months. Many parties will be affected by this, such as HR, Marketing, Community Relations, etc. and they may not be agreeable to this. Thus, after the data analysis is done, it is important to present its results in a way that will bring the desired action.
This training program is designed to equip participants with the skills, tools and knowledge to present data insights in a convincing, logical and actionable way. During the program delegates will study the context for impactful data presentations, improve and use well-known visualizations, understand how our brains perceive visualizations and learn how to apply design thinking in data communication. At the end, a step-by-step example is reviewed, and scenario work done, based on it. Throughout the session small gamification activities will be used to improve engagement and support the topics.
Learning Outcomes
After attending this program participants will be able to:
- Use data to convincingly express important points and ideas to an audience
- Apply principles of design and neuroscience in creating compelling visualisations
- Improve available visualizations for reports, presentations and various other contexts
- Understand and apply a reliable, end-to-end process in Data Communication
- Create easy to understand, effective data visuals
Intended Audience
- Finance and Accounting Professionals
- HR professionals
- Engineers
- Marketing Professionals
- Internal and external auditors, CPAs and CAs
- Banking professionals
- Government employees
- Governance, risk management and compliance professionals
- Corporate managers
Program Outline
- Welcome and Introduction
- The Need for Data-based Communication (DbC)
- What is DbC – Definition
- Structure of the Session
- Setting the DbC Foundations
- Understanding the Context
- Defining DbC Goals
- Impact of the Communication Medium
- Selecting the Visualization
- Visualisation Types
- Use Cases for Different Visualisations
- Pitfalls to Avoid
- Gamification Activity
- Simplifying and De-cluttering
- The Need for Simplification – Reducing Mental Overload
- Principles of Visual Perception
- The Importance of White Space
- Focusing Audience's Attention
- The Need for Simplification – Reducing Cognitive Overload
- Principles of Visual Perception
- The Importance of White Space
- Gamification Activity
- Storytelling and Design Thinking in Data-based Communication
- Design Concepts and their Application
- Components of a Story
- Designing Stories with Data
- Putting It All Together
- Define the Goal
- Select the Visualization
- Focus on Important Ideas
- Simplify the Visual
- Tell the Story
- Gamification Activity
- Session End
- Q&A
- Comments
- End
