How-To Present Ideas and Influence Decisions through Data

Program Overview


This training program will help business professionals to comprehend the importance of Assertive Communication on a daily basis at the workplace, in which everyone would learn, with this knowledge, how to be a better negotiator with empathic relationships.

During the program participants will understand how they could apply different techniques from several experts to negotiate in a win-win scenario; how they could communicate to others to persuade them in an ethical manner; some of the tools used by other business professionals in this area will encourage the participants to express their ideas in a healthy and respectful approach.

Also, they will participate in specific scenarios that challenge and allow them to step outside their comfort zone performing a series of practical exercises, designed to reinforce the learning outcomes.

Negotiation is a social–relational competence that would be effective, with the correct form of communicating and expressing an idea, that can be discovered, developed, and improved through training (and personal development paths).

They are three different ways of communicating: aggressive, passive, and assertive. Being assertive, for example, involves awareness of our own needs, rights, and goals, all this while acknowledging the needs, rights, and goals of others. Is a way to communicate our feelings, thoughts, and beliefs in an open, honest manner without violating the feelings or opinions of others. The assertion is not about winning or losing, is about how both parties in a discussion can benefit.

For instance, nurses represent an excellent example of developed assertiveness, often leading to dissatisfaction and low self-worth among nursing staff. However, assertive communication is crucial for nurses, as they often work in high-stress environments that require effective teamwork (Balzer Riley, 2017).

For example, an assertive nurse who works in an ER with a demanding supervisor will engage in fair and direct communication with coworkers, perform in a manner that exudes self-confidence, and speak openly about their needs without self-depreciation. Moreover, they will expect to be treated with respect, act in the best interest of the patient, and have a reasonable workload and equitable wage.

A study showed that people tend to believe that they are being too pushy, even though, that belief is not supported by their peers. The researchers dubbed this the ‘line-crossing illusion.’

It turns out 38% of those whose partners thought well of their behavior nonetheless were sure that they’d somehow crossed the line. Further research revealed that the partner’s verbal and non-verbal behaviors —saying “you’ve got to be kidding”— affected the individual’s perception of his or her performance.

During the session, attendees will participate in different scenarios at work, that challenge them and get them out of their comfort zone. In those scenarios, they will need to face different situations that push dem to the edge, so they could perform always in an assertive way no matter the circumstances. They will think clearly under pressure, take fast and assertive decisions, think outside the box, and understand the best way to establish the healthiest relationships with their colleagues. This will allow for a better understanding of the topics and for better knowledge sharing of different experiences and points of view.

Learning Outcomes

After attending this program you will be able to:

Intended Audience

Program Outline

  • The Need for Data Science (DS)
  • What is DS – Definition
  • Structure of the Session
  • Determine the Business Question
  • Get the Data
  • Prepare the Data
  • Analyse the Data
  • Answer the Question
  • Overview
  • Main Functionality
  • Demonstration – Creating a project and performing an analysis
  • Introduction and Characteristics
  • Case Study Review – HR
  • Introduction and Characteristics
  • Case Study Review
    • Fraud
    • Sales Performance
  • Q&A
  • Comments
  • End

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